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Toymaker: Nomura

Yonezawa Toys Co., often identified on its toys with a "Y" inside a five-pedal Lotus flower, was one of the biggest of all postwar Japanese toy makers. Other Yonezawa toys are labeled under STS, possibly an importer. Founded in the 1950s in Tokyo, Yonezawa was a prodigious toy maker indeed, responsible for literally thousands of different battery operated and mechanical toys in all categories from the early 1950s through the early 1970s. Their current disposition is unclear, but Yonezawa is believed to have transformed itself into a builder of industrial electronics.
Their Toys

Model: Yonezawa Ford Mustang Pace Car (No. 470)

Power: Friction

Length: 13 inches

Description: The Ford Mustang Pace Car was one of the best of the Mustang tin toys released in terms of features and fun. In addition to traveling around a room, the large toy features a driver whose left hand goes up and down, a red flashing dashboard and cowl, and a "realistic roaring engine sound."

Model: Yonezawa Ford Mustang Pace Car (No. 470)

Power: Battery

Length: 13 inches

Description: Identical to the car at left except for color. In addition to traveling around a room, the large toy features a driver whose left hand goes up and down, a red flashing dashboard and cowl, and a "realistic roaring engine sound."

Model: Ford Mustang Coupe (No. 487)

Power: Friction

Length: 13 inches

Description: This model features "Stop and Go Action," a lighted engine and a driver's side door that can be opened and closed manually. The 13-inch toy shared many of the same underpinnings of Yonezawa's other Mustang tin toy cars, which allowed the manufacturer to keep costs low and sell the cars cheaply.

Model: Ford Mustang Convertible (No. 471)

Power: Friction

Length: 13 inches

Description: This model has a unique feature: a retractable hard top! In addition, it features "Stop and Go Action" and a lighted engine. The large toy is another example of how Yonezawa's tin toy Mustangs stood out from the crowd, both in terms of size and features!

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